Wednesday, October 21, 2009

London Fog Announces Eva Longoria Parker and Tony Parker to Appear in its Holiday Marketing Campaign

NEW YORK - /PRNewswire-FirstCall/ -- Iconix Brand Group (Nasdaq: ICON) (the "Company") announced today that actress Eva Longoria Parker and her husband, NBA San Antonio Spurs champion starting point guard, Tony Parker, will appear in its London Fog® brand's holiday marketing campaign. The multi-media marketing campaign will debut in December issues of fashion and lifestyle magazines such as Elle, Marie Claire and Gotham, outdoor billboards and online.

Eva Longoria Parker, stated, "It was fun to work together. London Fog is always classy and beautiful and we knew we were in good hands for the campaign. The coats and bags were gorgeous; I am a huge fan of trench coats and all the London Fog trenches were amazing."

The Parkers were chosen for the London Fog campaign because they epitomize the modern, romantic and aspirational London Fog lifestyle. The beautiful, iconic shots feature the couple embracing, caressing and laughing as they pose in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz at Milk Studios in Los Angeles.

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