Local Media Consortium And Google News Initiative Announce Publication Of Digital Advertising Revenue Playbook For Small And Midsize Publishers

 The Google News Initiative, in partnership with the Local Media Consortium (LMC), today announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI's Digital Growth Program, which also includes audience development, reader revenue, data and product.

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